Complete Guide to Japanese Beauty & Personal Care
May 27, 2026The best Japanese beauty products solve specific skin and hair problems without the marketing hype. This guide organizes our entire catalog by concern—so you find exactly what works for your skin type, hair texture, and goals.
Cleansing & Makeup Removal
Your cleanser is the foundation of any routine. Japanese formulas excel at removing makeup and oil without stripping moisture.
For Oil Control & Deep Pore Cleansing
Melano CC Deep Clear Enzyme Cleanser dissolves excess sebum with enzyme power.
Biore Makeup Remover Perfect Oil melts away waterproof mascara instantly.
DHC Deep Cleansing Oil uses organic olive oil for gentle but thorough removal.
For sensitive skin, Curel Foaming Facial Wash preserves ceramides while cleansing.
Cow Brand Mutenka Foaming Facial Wash uses amino acids for barrier protection.
Minon Amino Moist Gentle Wash Whip is specifically formulated for reactive skin.
Liquid Cleansing Oils
Fancl Mild Cleansing Oil dissolves makeup efficiently without harsh sulfates.
Kose Softymo Deep Cleansing Oil offers fast-acting makeup removal.
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil adds premium anti-dullness treatment during cleansing.
Attenir Skin Clear Cleanse Oil removes oxidation buildup that causes dull, aged-looking skin.
Attenir Skin Clear Cleanse Oil Aroma Type offers the same formula with aromatherapy benefits.
Foaming Cleansers
Biore Marshmallow Whip Facial Foam creates an airy, marshmallow-like lather for gentle cleansing.
Senka Perfect Whip Cleansing Foam is the workhorse formula.
Senka Perfect Whip Collagen In adds moisture during wash.
Senka Perfect Whip Acne Care targets breakouts and inflammation.
Senka Perfect Whip White Clay focuses on brightening and deep cleansing.
Shiseido Clarifying Cleansing Foam removes excess oil while refining texture.
Exfoliating Cleansers
Cure Natural Aqua Gel is a water-based peeler—gentle and efficient.
Rosette Gommage Peeling Gel removes dead skin cells to reveal brighter skin.
Rosette Cleansing Paste Sea Clay Smooth uses marine clay for deep pore oil control.
Keana Baking Soda Scrub Wash lifts dead cells with baking soda crystals.
Meishoku Detclear Bright & Peel Peeling Jelly uses fruit enzymes for gentle daily exfoliation.
Mascara Removal
Kiss Me Heroine Make Speedy Mascara Remover gently dissolves waterproof mascara without tugging lashes.
Cezanne Mascara Remover is compact and travel-friendly.
Additional Specialty Cleansers
Biore The Cleanse Oil uses frictionless technology for instant makeup melting.
Acnes Medicated Cleansing Cream targets acne-fighting cleansing.
Transino Clear Wash EX is a brightening cleanser for dull skin.
Reihaku Hatomugi Moisturizing Facial Cleanser combines cleansing with hydrating coix extract.
Hada Labo Gokujyun Foaming Wash provides intense hydration during cleansing.
Kanebo Comfort Stretchy Wash II creates creamy elastic lather.
Enzyme & Powder Cleansers
Fancl Facial Washing Powder uses enzyme powder to dissolve pores and excess sebum gently—no water needed to activate.
Fancl Acne Care Washing Cream targets breakout-prone skin without stripping moisture—preservative-free formula.
Obagi C Enzyme Powder Wash uses vitamin C-infused enzyme capsules for brightening cleanse and pore refinement.
Wafood Made Matcha Enzyme Wash combines uji matcha antioxidants with enzyme powder for a detoxifying cleanse.
Milk & Cream Cleansers
Acnes Medicated Fluffy Foam Face Wash creates ultra-fine antibacterial foam for acne-prone skin without drying.
Ihada Medicated Milk Cleanser is a milky emulsion cleanser for hypersensitive and allergy-prone skin—no fragrance or colorant.
Sake-Based Cleansers
Kikumasamune Sake Face Wash uses sake fermentation extract for a polishing cleanse that leaves skin soft and luminous.
Wafood Made Sake Lees Face Wash harnesses sake lees (酒粕) concentrate to brighten and smooth skin texture.
Oil-Free Makeup Removers
Orbis Cleansing Liquid Oil-Free Makeup Remover removes makeup without oil—suited for acne-prone skin that reacts to traditional cleansing oils.
Orbis Poa Tulu Black Powder Wash uses charcoal powder to absorb deep pore impurities and excess sebum in a single step.
Toners & Hydrating Lotions
Japanese toners (化粧水) are hydration-first formulas, not astringents. Layer them while skin is still damp for maximum absorption.
Hyaluronic Acid Hydration
Hada Labo Gokujyun Hyaluronic Acid Lotion is the baseline for three-layer hydration.
Hada Labo Gokujyun Premium Hyaluronic Acid Lotion uses four types of hyaluronic acid for deeper penetration.
Hada Labo Gokujyun Hyaluronic Milky Lotion is the richer option for drier skin.
Hada Labo Gokujyun Premium Hyaluronic Milky Lotion delivers ultra-hydrating emulsion for plump skin.
Brightening & Whitening Formulas
Hada Labo Shirojyun Premium Whitening Lotion uses tranexamic acid to fade dark spots.
Hada Labo Shirojyun Premium Milky Lotion is the richer, emulsion version for combination-to-dry skin.
Sake-Based & Herbal Hydration
Kikumasamune Sake Skin Lotion High Moist uses sake yeast for fermentation benefits—applies to face and body.
Cezanne Skin Conditioner High Moist delivers affordable, straightforward hydration.
Naturie Hatomugi Skin Conditioner uses coix seed (Job's Tears) for calming, clear skin.
Medical & Anti-Aging Hydration
Hada Labo Gokujyun Medicated Aging Care Lotion contains niacinamide to improve fine lines and firmness.
Hada Labo Gokujyun Anti-Aging Milky Lotion boosts collagen production for plump, resilient skin.
Specialty Hydration
Albion Skin Conditioner Essential N calms sensitivity with Job's Tears extract.
Sukoyaka Suhada Urea Moisture Lotion treats extreme dryness with medical-grade humectant.
Curel Moisture Lotion III Enrich is ceramide-rich for barrier repair.
Brightening & Vitamin C Toners
Melano CC Vitamin C Brightening Toner combines vitamin C with brightness-boosting ingredients.
Transino Medicated Brightening Clear Lotion targets hyperpigmentation with medicated brightness.
Premium Herbal Formulas
Sekkisei Brightening Essence Lotion uses herbal extracts for refined, luminous skin.
Sekkisei Brightening Emulsion balances moisture with brightening care.
Acnes Medicated Toners
Acnes Medicated Clear Lotion tightens pores and balances oil on blemish-prone skin with a medicated quasi-drug formula.
Acnes Medicated Powder Lotion uses oil-absorbing powder particles to control shine while delivering hydration to acne-prone skin.
Aqualabel Toners & Emulsions
Aqualabel Treatment Lotion Brightening Very Moist pairs brightening actives with deep moisture for an even-toned, plump complexion.
Aqualabel Treatment Lotion Oil-In Very Moist layers a hydrating oil complex into a toner for barrier-strengthening moisture.
Aqualabel Treatment Milk Brightening Moist delivers brightening emulsion in a lightweight milk texture for morning use.
Aqualabel Treatment Milk Oil-In Very Moist provides oil-enriched emulsion for dry skin types seeking richer milky hydration.
Elixir Toners & Emulsions
Elixir Advanced Lotion T II uses Shiseido's moisture retention technology for long-lasting hydration and firmer skin texture.
Elixir Advanced Emulsion T II seals in the toner layer with a refined emulsion step for a plump, supple finish.
Ihada Sensitive Skin Toners
Ihada Medicated Moist Lotion Very Moist is a hypoallergenic medicated toner for fragile, reactive skin prone to redness and dryness.
Ihada Medicated Moist Emulsion locks in hydration with a gentle emulsion layer—fragrance-free and dye-free.
Kikumasamune Sake Toners
Kikumasamune Clear Moist Sake Lotion uses high-purity sake fermentation extract for lightweight clarity and hydration.
Kikumasamune Hari Tsuya Sake Lotion targets firmness and luminosity with a concentrated fermentation formula for mature skin.
Kikumasamune Sake Skin Care Emulsion adds a moisturising emulsion step in the sake skincare system for soft, hydrated skin.
Minon Amino Moist Toners
Minon Amino Moist Charge Lotion I is the lighter type for sensitive, combination skin—amino acid hydration without heaviness.
Minon Amino Moist Charge Lotion II is the richer type for dry, sensitive skin needing intensive moisture replenishment.
Minon Amino Moist Charge Milk completes the Minon toner step with a gentle emulsion that seals sensitive skin's moisture barrier.
Orbis Hydration Toners
Orbis Aquanist Lotion Rich Moist uses moisture-binding aqua capsules to deliver sustained hydration throughout the day.
Orbis Shot Plus Nano NC Lotion penetrates with nano-sized hydration particles for accelerated skin absorption.
Sana Nameraka Wrinkle Toners
Sana Nameraka Honpo Wrinkle Lotion N combines retinol and soy isoflavone in a toner step for fine-line reduction from the first layer.
Sana Nameraka Honpo Medicated Wrinkle Lotion White adds brightening actives alongside retinol for fine lines and uneven tone simultaneously.
Sana Nameraka Honpo Medicated Wrinkle Milky Lotion White is the emulsion companion to the whitening toner for a complete brightening-repair routine.
Transino Brightening Toners
Transino Brightening Clear Milk is a lightweight medicated emulsion that delivers tranexamic acid to suppress melanin formation at the emulsion step.
Essences, Serums & Treatments
These concentrated actives penetrate deeper than toners and deliver targeted results.
Vitamin C Serums & Essences
Melano CC Vitamin C Brightening Essence is the affordable daily option with 3,000 ppm vitamin C.
Melano CC Premium Vitamin C Brightening Essence increases intensity for serious hyperpigmentation.
Obagi C25 Serum Neo uses 25% L-ascorbic acid—the gold standard for high-strength vitamin C.
Brightening & Anti-Spot Treatments
Anessa Night Sun Care Serum repairs skin damage from UV exposure overnight.
Melano CC Dark Spot Brightening Milk Lotion combines vitamin C with moisturizing emulsion.
Melano CC Medical Brightening Gel is an all-in-one gel formula.
Advanced Repair Serums
Cosme Decorte Liposome Advanced Repair Serum uses multilayer liposome technology for intensive anti-aging.
Cosme Decorte Liposome Advanced Repair Cream deepens the repair system overnight.
Obagi Vitamin C Serums
Obagi C5 Serum is the entry-level pure vitamin C serum at 5% concentration—ideal for vitamin C beginners or sensitive skin.
Obagi C10 Serum steps up to 10% L-ascorbic acid for visible brightening and firming results.
Obagi C20 Serum delivers 20% pure vitamin C—high-strength dark spot correction for stubborn hyperpigmentation.
Obagi C Serum Gel combines vitamin C with a gel moisturiser—a two-in-one serum and cream for simplified brightening routines.
Transino Melano Signal Essence
Transino Melano Signal Essence uses a melanin signal-interruption mechanism with tranexamic acid to prevent dark spots from forming at the source.
Capsule Vitamin C Serum
CPSerum V Vitamin C Serum encapsulates stable vitamin C in micro-capsules that burst on skin contact for fresh, potent delivery.
Elixir Serum
Elixir The Serum AA uses Shiseido's advanced cell-activation technology to target visible aging signs with concentrated repair actives.
Astalift Serum
Astalift The Serum Multitune harnesses nano astaxanthin—one of the most potent antioxidant actives in Japanese skincare—for broad-spectrum anti-aging correction.
Orbis Moisture Essence
Orbis Aquanist Moisture Rich Moist delivers a concentrated moisture-serum step using micro aqua capsules for deep, sustained hydration without heaviness.
Eye Creams & Targeted Treatments
The eye area ages fastest. These formulas address dark circles, fine lines, and puffiness with precision.
Wrinkle & Firming Eye Creams
Sana Nameraka Honpo Soy Milk Wrinkle Eye Cream N uses pure retinol and soy isoflavone for fine-line reduction and firmness.
Sana Nameraka Honpo Medicated Wrinkle Eye Cream White combines retinol with placenta for brightening.
Sana Nameraka Honpo Medicated Eye Cream NC uses soy isoflavone and vitamin E for plumpness.
Brightening Eye Treatments
Meishoku PlaceWhiter Medicated Whitening Eye Cream uses placenta extract to fade dark circles and brighten under-eye.
Eyelash Serums
Mizuhashi Hojudo EMAKED Eyelash Serum conditions lashes for a fuller, longer appearance.
Steam Eye Masks
MegRhythm Steam Warm Eye Mask Unscented delivers self-heating steam therapy for tired eyes.
Kao MegRhythm Steam Sleep Eye Mask Lavender combines heat with aromatherapy for evening relaxation.
Additional Eye Creams
Sana Nameraka Honpo Sheer Moisture Eye Cream NC uses soy isoflavone and coenzyme Q10 for a lightweight eye cream suited to all skin types including oily.
Obagi Derma Power X Stem Sharp Eye Cream targets the deepest fine lines around the eye area with stem cell-activating technology and peptide complex.
Moisturizing Creams & Emulsions
Creams seal hydration and deliver concentrated actives. These formulas work across all skin types when chosen correctly.
Hyaluronic Acid Creams
Hada Labo Gokujyun Premium Hyaluronic Cream locks in moisture with multiple HA weights.
Hada Labo Gokujyun Hyaluronic Cream provides deep moisture lock for soft skin.
Hada Labo Gokujyun Aging Care Medicated Wrinkle Cream adds niacinamide for fine lines.
Whitening & Brightening Creams
Hada Labo Shirojyun Premium Whitening Cream uses tranexamic acid for dark-spot fading.
Hada Labo Shirojyun Medicated Whitening Gel is a lightweight alternative for oily skin.
Barrier Repair & Sensitive Skin
Curel Intensive Moisture Face Cream contains three types of ceramides for barrier restoration.
Shiseido Urea 10% Cream treats extreme dryness, cracking, and rough patches.
Medical & Specialized Creams
One By Kose Serum Shield uses Rice Power No. 11+ for deep hydration and brightening.
Elixir Retino Power Wrinkle Cream S uses pure retinol for wrinkle reduction.
Daytime Creams with SPF
Elixir Day Care Revolution Tone Up Pure Beige 35g SPF50+ brightens while protecting.
Elixir Day Care Revolution Tone Up Baby Pink 35g SPF50+ offers natural-looking brightness.
Elixir Brightening Day Care Revolution WT+ 35ml SPF50+ combines medical whitening with aging care.
Sekkisei Brightening System
Sekkisei Brightening Cream uses licorice derivative and herbal extracts for deep moisture and bright skin.
Aqualabel Multi-Use Gel Creams
Aqualabel Special Gel Cream EX Moist Smooth is a 5-in-1 all-in-one gel—toner, serum, essence, milky lotion, and cream in one step for an efficient routine.
Aqualabel Special Gel Cream EX Brightening combines the 5-in-1 concept with brightening actives for an even, radiant complexion.
Aqualabel Special Gel Cream EX Oil-In adds a nourishing oil layer to the all-in-one gel for dry skin types.
Aqualabel Multi Aqua Balm works as a body and face balm—deeply moisturises and soothes rough skin on face, hands, elbows, and body simultaneously.
Astalift Jelly Moisturisers
Astalift Jelly Aquarysta delivers a concentrated astaxanthin jelly base layer for intensive anti-aging before your serum and cream.
Astalift White Jelly Aquarysta combines astaxanthin antioxidant with brightening actives in the signature Fujifilm jelly format.
Curel Moisturising System
Curel Moisture Lotion I is the lighter toner in the Curel ceramide system—suited to normal-to-oily skin with ceramide sensitivity concerns.
Curel Moisture Face Milk seals the Curel lotion step with a ceramide-rich milky emulsion for all-day barrier protection.
Curel Moisture Balm is a rich balm for lips, hands, and body—ideal for ceramide-depleted dry patches and extra-sensitive skin.
Ihada Medicated Moisturisers
Ihada Medicated Balm is a compact medicated balm for hypersensitive skin—calms redness and seals moisture with a barrier-repair complex.
Ihada Medicated Night Pack is a leave-on overnight mask for reactive skin—repairs the moisture barrier while you sleep without fragrance or colourant.
Kikumasamune Sake Moisturisers
Kikumasamune Sake Skin Care Cream delivers sake fermentation extract in a cream format for full-face and neck application at an affordable price point.
Minon Amino Moist Creams
Minon Amino Moist Charge Cream seals the Minon amino acid routine with a rich cream that rebuilds moisture retention in dry, sensitive skin.
Obagi Advanced Moisturisers
Obagi X Frame Lift Lotion uses a volumising concentrate to firm and lift the facial contour—positioned as a treatment lotion between toner and cream.
Obagi X Vitalize Lift Cream targets sagging and loss of firmness with lifting peptides and concentrated moisturising actives.
Orbis Moisturisers
Orbis U Dot Cream uses micro-dot encapsulation technology to deliver moisture actives in a weightless gel-cream—suited for oily and combination skin.
Sana Nameraka Wrinkle Creams
Sana Nameraka Honpo Wrinkle Gel Cream N pairs retinol with soy isoflavone in a lightweight gel-cream for fine-line correction on oily and combination skin.
Sana Nameraka Honpo Medicated Wrinkle Night Cream White combines retinol and brightening actives in a rich night cream for intensive overnight correction.
Transino Brightening Cream
Transino Whitening Repair Cream EX is a quasi-drug brightening cream with tranexamic acid and retinol that addresses both dark spots and fine lines simultaneously.
Sunscreen & UV Protection
Daily sun protection prevents aging, dark spots, and skin cancer. Japanese formulas prioritize texture and reapplication-friendly formats.
Lightweight Watery Essence Sunscreens
Biore UV Aqua Rich Watery Essence SPF50+ is the cult classic—zero white cast, watery texture.
Biore UV Aqua Rich Watery Essence 100g is the big-size option.
Skin Aqua Super Moisture UV Light Up Essence adds hydration while toning up your complexion.
Skin Aqua Super Moisture UV Essence delivers hydrating lightweight protection.
Skin Aqua Tone Up UV Essence Lavender is a tinted option for brightening.
Gel Sunscreens
Biore UV Aqua Rich Watery Gel delivers gel texture without tackiness.
Anessa Moisture Perfect UV Gel Skincare combines hydration with strong protection.
Canmake Mermaid Skin Gel UV is lightweight and makeup-friendly.
Skin Aqua Super Moisture Barrier UV Gel supports your moisture barrier during sun exposure.
Hada Labo Koi-Gokujyun UV White Gel combines hydrating lotion with brightening care.
Milk Sunscreens
Anessa Perfect UV Sunscreen Skincare Milk NA is waterproof and long-lasting.
Anessa Perfect UV Sunscreen Mild Milk is formulated for sensitive skin.
Biore UV Kids Pure Milk is gentle for children and sensitive adults.
KISSME Mommy UV Aqua Milk is designed for kids and hypersensitive skin.
Specialty & Performance Sunscreens
Allie Chrono Beauty Gel UV EX uses friction-proof technology for sports and sweating.
Biore UV Athlizm Protect Mist is a spray option for reapplication over makeup.
Biore UV Athlizm Protect Essence is the essence version for performance.
Pump & Refill Sunscreens
Nivea Sun Protect Super Water Gel Pump comes in convenient pump bottle.
Nivea Sun Protect Super Water Gel Refill is the refill option.
Nivea UV Water Gel EX is waterproof for beach days.
Nivea UV Deep Protect & Care Gel adds skincare benefits.
Alternative Formulas
Isehan Sun Killer Perfect Water Essence N is alcohol-free for reactive skin.
Powder & Mist Sunscreen
Anessa Perfect UV Sunscreen Brush-On Powder reapplies sunscreen over makeup without disrupting foundation.
Allie Tone-Up Sunscreens
Allie Chrono Beauty Tone Up UV 01 Bright Shower delivers a luminous tone-up effect with friction-proof UV protection—brightens skin while lasting through perspiration.
Allie Chrono Beauty Tone Up UV 02 Rose Chaire uses rose-infused tint for a natural flush-tone correction alongside SPF50+ PA++++.
Allie Chrono Beauty Tone Up UV 03 Sheer Ecru gives a neutral ecru tone-up for deeper skin tones seeking natural-looking UV coverage.
Allie Chrono Beauty Flat Smooth Filter UV blurs pores and fine lines with a matte filter while protecting at SPF50+—works as a primer and sunscreen in one.
Allie Chrono Beauty Lasting Primer UV locks makeup in place while protecting at SPF50+—friction-proof formula keeps foundation fresh all day.
Allie Chrono Beauty UV Hair Color Lock Balm protects dyed hair from UV-induced colour fade—apply to mid-lengths and ends before sun exposure.
Additional Anessa Sunscreens
Anessa Perfect UV Mild Milk SPF50+ is the gentler Anessa milk—fragrance-free and mineral-first formula for sensitive and reactive skin types.
Anessa Tone Up Brightening UV Sunscreen Gel adds a brightening tone-up effect to Anessa's protective gel formula for a luminous, no-white-cast finish.
Additional Biore Sunscreens
Biore UV Aqua Rich Protect Mist SPF50+ is a misting spray sunscreen for reapplication over makeup—refreshes protection without disturbing foundation.
Curel UV Serum
Curel Skin Repair UV Serum SPF50+ combines ceramide barrier repair with SPF50+ protection—a UV serum designed specifically for dry and sensitised skin.
Ihada UV Milk
Ihada Face Protect UV Milk SPF50+ is a hypoallergenic UV milk for hypersensitive skin—no fragrance, no alcohol, no mineral oil.
KissMe Mommy Sunscreens
KissMe Mommy UV Mild Gel N is alcohol-free and fragrance-free—a family-safe gel suitable from infants to adults with sensitive skin.
KissMe Mommy UV Pure Cream uses a cream texture for extra-dry or very sensitive skin—mineral-based protection with barrier-care actives.
Additional Nivea Sunscreens
Nivea UV Deep Protect & Care Essence SPF50+ adds skincare actives to a compact 50g essence format—protects and conditions skin in one lightweight step.
Nivea UV Deep Protect & Care Tone Up Essence SPF50+ includes a tone-up brightening effect alongside protection—for those who want no-makeup coverage with sun care.
Skin Aqua Full-Size Gel
Skin Aqua Super Moisture UV Gel 110g is the large-size format of the moisture-rich protective gel—better value for daily all-body use.
Transino UV Protector
Transino UV Protector SPF50+ is a medicated sunscreen that doubles as a brightening treatment—tranexamic acid inhibits melanin formation triggered by UV exposure.
Sheet Masks & Intensive Treatments
Sheet masks deliver high-concentration actives in 10–20 minutes. Use them 2–3 times weekly for visible brightening and hydration.
Vitamin C Brightening Masks
Melano CC Concentrated Brightening Mask 28-Sheet uses high-adhesion sheet technology for intensive vitamin C delivery.
Melano CC Concentrated Brightening Mask Plus 10-Sheet is the concentrated plus version.
Quality 1st Derma Laser VC100 Mask uses vitamin C for pore brightening.
Saborino Morning Mask Vitamin C adds brightness to your morning routine.
Hydration & Moisture Masks
Lululun Precious Red Face Mask targets anti-aging and deep hydration.
Lululun Hydra EX Mask is daily maintenance for firm, bright skin.
Saborino Good Night Mask N provides 5-in-1 skincare replacement overnight.
Saborino Good Night Mask Sakura Edition is a limited-edition seasonal option.
Saborino Morning Mask High Moisture targets dry skin.
Saborino Morning Face Mask 32 Sheets is the original 60-second skincare.
Rice & Herbal Masks
Keana Nadeshiko Rice Mask delivers pore care and deep hydration with rice serum.
Keana Nadeshiko Rice Pack Wash-Off Mask is a creamy, rinse-off alternative for blackheads.
Clear Turn & Specialty Masks
Clear Turn Vita Cica Mask combines vitamin and centella for healthy, bright skin.
Lululun Extended Range
Lululun Aura Bright Mask W targets brightening and translucency with double-white actives for a luminous glass-skin effect over daily use.
Lululun Precious Green Glow Up uses plant-based actives for barrier-strengthening hydration and natural glow—suited to dull, stressed skin.
Lululun Precious White Kousa Switch targets melanin-switch mechanism using cornus officinalis extract for progressive brightening over continued use.
Lululun Over 45 Camellia Pink Moist is formulated specifically for mature skin over 45—intensive hydration and collagen support with camellia oil.
Lululun Over 45 Iris Blue Clear targets skin clarity and texture refinement for mature skin—gentle brightening without irritation.
Lululun Hydra AZ Face Mask uses azulene to calm redness while delivering intensive moisture—for sensitised and post-procedure skin.
Lululun Hydra PD Face Mask delivers panthenol-rich hydration to repair the skin barrier while providing deep moisture replenishment.
Quality First Derma Laser Super Series
Quality First Derma Laser Super VC100 White Mask uses high-concentration vitamin C for brightening—the whitening-enhanced upgrade to the bestselling VC100 formula.
Quality First Derma Laser Super Retinol 100 Mask delivers encapsulated retinol at sheet-mask concentration for targeted wrinkle reduction.
Quality First Derma Laser Super Exosome 100 Mask uses exosome technology for intensive skin renewal and elasticity.
Quality First Derma Laser Super Glutathione 100 Mask delivers glutathione—an antioxidant brightening compound for whole-face luminosity correction.
Quality First Derma Laser Super NMN 100 Mask uses NMN for cellular-level skin renewal and energy-restored glow.
Quality First Derma Laser Super AZ 100 Mask harnesses azulene to calm inflammation and redness while delivering concentrated anti-aging actives.
Quality First Derma Laser Super Tea Tree 100 Mask uses tea tree antibacterial actives for blemish-prone skin—clears congestion while hydrating.
Minon Sensitive Skin Masks
Minon Amino Moist Essential Mask delivers concentrated amino acid hydration in sheet form—ideal weekly treatment for dry, sensitised, or allergy-prone skin.
Minon Amino Moist Repair Gel Pack is a wash-off gel mask that delivers an amino acid moisture surge in 5 minutes—suitable for sensitive skin unable to tolerate active sheet masks.
Transino Brightening Mask
Transino Brightening Facial Mask uses tranexamic acid and vitamin C in a professional-format sheet for intensive dark-spot treatment in concentrated sessions.
Wafood Made Sake & Matcha Masks
Wafood Made Sake Lees Face Pack is a wash-off cream mask using sake lees extract for brightening and smooth skin texture in 5 minutes.
Wafood Made Sake Lees Face Pack Glow adds extra brightening actives to the sake lees base for a stronger glow-up mask session.
Wafood Made Sake Lees Sheet Mask brings sake lees fermentation actives into a sheet format—intensive brightening and firming for weekly use.
Wafood Made Matcha Face Pack N uses uji matcha antioxidants in a wash-off cream pack—brightens skin, tightens pores, and calms redness simultaneously.
Hair Care: Shampoos, Conditioners & Treatments
Japanese hair formulas prioritize repair over cleansing—they're gentler than Western shampoos and condition simultaneously.
Premium Shampoo & Conditioner Systems
Shiseido Tsubaki Premium Moist & Repair Shampoo is silky and frizz-controlling.
Shiseido Tsubaki Premium Moist & Repair Conditioner completes the system for smooth, shiny hair.
Shiseido Fino Premium Touch Hair Mask is intensive weekly repair.
Shiseido Fino Premium Touch Penetrating Essence Hair Oil Airy Smooth is lightweight repair.
Shiseido Fino Premium Touch Penetrating Essence Hair Oil provides intensive repair for smooth, shiny hair.
Honey & Deep Hydration
And Honey Deep Moist Shampoo & Treatment Set combines shampoo and treatment for ultra-hydration.
And Honey Deep Moist Hair Oil 3.0 adds final-step shine and frizz control.
Nighttime Hair Care
YOLU Calm Night Repair Shampoo is designed for overnight intensive repair.
YOLU Calm Night Repair Conditioner provides silky sleep-time treatment.
Advanced Repair Shampoos
THE ANSWER Super Lamellar Shampoo uses lamellar technology to repair damaged hair structure.
THE ANSWER EX Moist Treatment deepens repair for UV and friction damage.
Specialty Hair Treatments
Orbis Essence In Hair Milk is a leave-in treatment for frizz-free, healthy hair.
Ululis Premium Water Conc. Black Serum Hair Oil uses water-based repair for sleek, bright finish.
Natural Oil Treatments
Oshima Tsubaki 100% Pure Camellia Oil provides natural shine and conditioning for hair and skin.
Ichikami Shampoo & Conditioner Systems
Ichikami Smooth Care Shampoo uses camellia oil and Japanese botanical extracts to cleanse while maintaining smooth, manageable hair.
Ichikami Smooth Care Conditioner completes the smooth care system with a moisture-sealing rinse for frizz-free, silky finish.
Ichikami THE PREMIUM Silky Smooth Shampoo steps up to the premium line with concentrated botanical keratin for deep damage repair and glass-smooth results.
Ichikami THE PREMIUM Silky Smooth Conditioner seals premium repair with an ultra-fine moisture film for long-lasting silky-smooth hair texture.
Ichikami THE PREMIUM Shiny Moist Shampoo uses the premium botanical formula to restore glossy, moisture-rich shine to dull and dry hair.
Ichikami THE PREMIUM Shiny Moist Conditioner completes the shiny moist system with high-gloss moisture conditioning for luminous, healthy-looking hair.
Tsubaki Extended Range
Tsubaki Premium Moist & Repair Shampoo — the standard Tsubaki camellia shampoo for smooth, moisturised hair free from silicone buildup.
Tsubaki Premium Moist & Repair Conditioner pairs with the shampoo to seal moisture and smooth the hair cuticle after each wash.
Tsubaki Premium EX Damage Care Repair Shampoo targets severely damaged hair with an enhanced camellia formula for intensive structural repair.
Tsubaki Premium EX Damage Care Repair Conditioner reinforces the EX repair system with deep penetrating conditioner for broken and bleached hair.
Tsubaki Premium Volume Repair Shampoo adds volume and lift to fine, limp hair while repairing damage—camellia oil without weighing hair down.
Tsubaki Premium Volume Repair Conditioner seals the volume repair with a lightweight conditioner that gives body without flattening fine hair.
Shiseido Tsubaki Premium Repair Hair Mask is the intensive Tsubaki treatment mask—use weekly after the shampoo step for concentrated camellia oil repair.
ULULIS Extended Range
Ululis Premium Water Conc. Black Serum Shampoo uses water-soluble black serum technology to cleanse while delivering nourishing actives to dry and damaged hair.
Ululis Premium Water Conc. Black Serum Conditioner completes the Ululis system—pairs with the shampoo for a full water conc. repair routine.
YOLU Alternate Sizes
YOLU Calm Night Repair Shampoo 440ml — the compact size of the overnight repair shampoo, ideal for travel or first-time use.
YOLU Calm Night Repair Conditioner 440g — the compact size of the silky night-repair conditioner.
Hair Masks & Leave-In Treatments
Fino Premium Touch Hair Mask — the classic Fino intensive treatment mask for deeply damaged and heat-styled hair.
Orbis Essence In Hair Mask is a weekly deep conditioning mask that uses plant-based essence actives to restore elasticity and shine to damaged and fine hair.
Hair Styling
Utena Matomage Hair Styling Stick Regular tames flyaways and frizz instantly—solid stick format for precision styling without white residue.
Utena Matomage Hair Styling Stick Super Hold provides a stronger hold version for humid climates and stubborn flyaways that return throughout the day.
Face Masks & Wash-Off Treatments
These intensive treatments work while you sleep or during a 10–15 minute mask session.
Cleansing & Pore-Care Masks
Keana Nadeshiko Rice Pack Wash-Off Mask targets blackheads with rice serum.
Rosette Cleansing Paste Sea Clay Smooth uses marine clay for deep oil control.
Brightening Wash-Off Masks
Meishoku Detclear Bright & Peel Peeling Jelly uses fruit enzymes for exfoliating brightening.
Cleansing Balms
Duo The Cleansing Balm Black Repair EX combines charcoal for pore care with repair benefits.
Body Care & Specialized Treatments
Body Acne & Skin Issues
Pelican For Back Medicated Soap treats body acne with medicated formula.
Cooling & Recovery
Kyusoku Jikan Cooling Foot Pads relieve tired, swollen feet.
Bath & Recovery
Barth Neutral Bicarbonate Bath Tablets provide carbonated soak therapy for sleep and recovery.
Barth Larger Sizes
Barth Neutral Bicarbonate Bath Tablets 30 Tablets is the monthly value pack—30 CO2 bath tablets for daily carbonated soak therapy.
Barth Neutral Bicarbonate Bath Tablets 90 Tablets is the quarterly supply—ideal for daily bath users who want the Barth experience consistently.
Cow Brand Bar Soaps
Cow Brand Mutenka Additive-Free Bar Soap 3-Pack uses pure amino acid soap base with zero additives—gentle enough for daily full-body use on sensitive and eczema-prone skin.
Cow Brand Akabako Beauty Soap 6-Pack is the iconic red box soap with natural botanical extracts for smooth, clear skin—a Japanese household staple for over 100 years.
Nivea Body Milk
Nivea Lucent Beauty Deep Moisture Body Milk delivers concentrated moisture with Vitamin C for soft, hydrated body skin—Japan-domestic formula exclusive.
Nivea Lucent Beauty Silk Brightening Body Milk adds a silk protein complex to the brightening body milk for smooth, luminous full-body skin.
Pelican Body Care Extended Range
Pelican For Back Medicated Gel Mist Lotion is the spray companion to the medicated soap—mist over the back after showering for targeted acne treatment in hard-to-reach areas.
Pelican Deitanseki Body Scrub Soap uses volcanic mud stone minerals for exfoliating, pore-clearing body cleanse—lifts dead skin and smooths rough patches.
Pelican Deitanseki Charcoal Facial Soap uses charcoal volcanic stone extract for deep pore cleansing on the face—removes excess sebum and impurities without stripping.
Pelican Family Soap Medicated Persimmon Tannin uses persimmon tannin—a natural antibacterial with odour-neutralising properties—for full-family daily use.
Pelican Koisuru Oshiri Hip Care Soap Peach is a popular Japanese keratosis pilaris body soap that targets rough skin on the buttocks and upper arms with lactic acid and plant extracts.
Pelican Koisuru Oshiri Soap Scrub combines the hip care formula with fine exfoliating particles for a deeper smoothing treatment on stubborn rough skin.
Yuskin Medicated Creams
Yuskin Medicated Cream 120g is a pharmacy-trusted Japanese medicated cream for rough, cracked, and extremely dry skin—hands, heels, elbows, and knees.
Yuskin Medicated Cream 180g Pump is the pump-bottle version of the classic Yuskin cream—convenient daily dispenser for whole-body dry skin care.
Lip & Eye Makeup
Lip Care
DHC Medicated Lip Cream uses olive oil for hydrated, smooth lips.
Mentholatum Lip Care
Mentholatum Water Lip Unscented uses a water-based formula for lightweight daily hydration—non-sticky finish suited for wearing under lip colour.
Mentholatum Deep Moist Lip Unscented provides intensive moisture recovery for severely chapped and dry lips—stays on overnight for repair while you sleep.
Mentholatum Premium Melty Cream Lip Unscented melts on contact for a luxurious cream-to-oil texture—the premium Mentholatum format for nourishing, smooth lips.
Yuskin Medicated Lip Cream
Yuskin Medical Lip Cream is a medicated quasi-drug lip balm for severely dry and cracked lips—larger 8.5g tube for intensive year-round lip care.
Hand Creams
Yuskin Hana Hand Cream Lavender combines Yuskin's medicated moisturising formula with a calming lavender scent for daily hand care.
Yuskin Hana Hand Cream Rose delivers the same Yuskin repair formula with a rose fragrance—popular pairing for desk and bedside hand care.
Eyelash Curlers & Tools
Shiseido Eyelash Curler 213 has precision edge design for lifting and curling.
Shiseido Mini Eyelash Curler 215 is perfect for inner corner and lower lashes.
Shiseido Eyelash Curler Replacement Rubber 214 is the refill for model 213.
Shiseido Mini Eyelash Curler Replacement Rubber 216 is the refill for model 215.
Mascara
Kiss Me Heroine Make Micro Mascara Advanced Film delivers long-lasting curl and volume.
Lip Color
Kate Lip Monster provides high-pigment, long-lasting daily wear.
Makeup Primers & Supplies
Cotton Pads
Silcot Uruuru Sponge Cotton Pads absorb toner efficiently without tearing.
Supplements & Ingestible Beauty
Beauty comes from within. These collagen, vitamin, and botanical supplements support skin firmness, hydration, and glow.
Collagen Supplements
Shiseido The Collagen Powder uses low-molecular collagen for skin absorption.
Shiseido The Collagen Tablets deliver daily anti-aging.
Shiseido The Collagen Luxe Rich Tablets provide intensive daily beauty supplement.
Shiseido The Collagen Luxe Rich Drink is a ready-to-drink option (10 x 50ml bottles).
DHC Collagen Supplement provides 60-day supply (360 tablets) for consistent support.
Meiji Amino Collagen Powder Premium combines collagen with joint support.
Whitening & Brightening Supplements
Transino White C Premium contains vitamin C for dark-spot relief (180 tablets).
Transino White C Clear targets freckles and spots (240 tablets).
Shiseido Pure White Supplement addresses skin brightening (240 tablets).
Shiseido Pure White Beauty Support Drink is a ready-to-drink formula.
Specialty Beverages
Starbucks Japan Premium Mix Matcha Latte combines microground coffee and matcha for antioxidant support.
Astalift Collagen Drink
Astalift Drink Pure Collagen 10000 delivers 10,000mg low-molecular collagen per bottle with Fujifilm's proprietary nano-collagen technology for maximum absorption.
Fancl Collagen Supplements
Fancl Deep Charge Collagen Powder uses Fancl's deep charge collagen complex that targets the dermis layer—30-stick monthly supply for consistent collagen support.
Fancl Deep Charge Collagen Tablets delivers the same deep charge collagen formula in tablet form—180 tablets for a 30-day supply without the mixing step.
Orbis Ceramide Supplement
Orbis Defencera Drinkable Ceramide supplements the skin barrier from within—drinkable ceramide formulation that strengthens natural moisture retention for dry and sensitive skin types.
Specialty & Niche Products
Medicated Acne & Breakout Care
Mentholatum Acnes Medicated Cleansing Cream is a medicated face wash.
Peeling & Exfoliation
Suisai Beauty Clear Powder Wash uses enzyme capsules for gentle daily exfoliation.
Suisai Beauty Clear Pink Powder Wash balances oil and hydration.
Suisai Beauty Clear Gold Powder Wash breaks down blackheads.
Additional Specialty Products
Wafood Made Sake Kasu Moist Lotion uses sake lees extract from Kumamoto for smooth, bright skin.
Obagi C Clear Advanced Lotion is a vitamin C brightening formula.
Additional Specialty Products
Fancl Mild Cleansing Oil Black Smooth uses activated charcoal in Fancl's preservative-free cleansing oil for deeper pore-clearing cleanse—suited for congested and oily skin.
Orbis U Dot Essence Lotion delivers a lightweight essence-lotion step with micro-dot hydration technology—preps skin for faster absorption of subsequent products.
Japanese Snacks & Confectionery
Japan-exclusive flavours and limited-edition formats available nowhere else outside Japan. These ship from Tokyo in the same order as your beauty products.
Japan-Exclusive KitKat Flavours
KitKat Cacao 72% Dark — a sophisticated high-cacao dark chocolate KitKat available only in Japan-domestic format.
KitKat Dark Chocolate — the classic rich dark chocolate KitKat in Japan's distinctive domestic packaging.
KitKat Dark Matcha — combines bittersweet dark chocolate with Japanese matcha for a uniquely balanced flavour found only domestically.
KitKat Strawberry — Japan's beloved strawberry KitKat with real Japanese strawberry flavour distinct from export versions.
KitKat Iron Support with Milo — a functional KitKat fortified with iron, using Milo malt chocolate for a nutritious twist on the classic.
KitKat Osaka Castle Pack Sakura — a regional limited edition with sakura flavour in Osaka Castle commemorative packaging.
KitKat Blueberry Cheesecake Mt. Fuji Pack — a premium 13-piece gift pack with Mt. Fuji packaging and the popular blueberry cheesecake flavour.
Tokyo Banana
Tokyo Banana Original Sponge Cake — the iconic Tokyo souvenir cake: banana cream-filled sponge with the signature spotted pattern. Japan's best-selling airport confectionery, now available to order directly from Tokyo.
The Complete Routine Structure
Morning Routine: Glow & Protection
- Curel Foaming Facial Wash, Biore Marshmallow Whip, or Minon Amino Moist Gentle Wash Whip
- Hada Labo Gokujyun Hyaluronic Acid Lotion or Naturie Hatomugi Skin Conditioner
- Sana Nameraka Honpo Soy Milk Wrinkle Eye Cream N
- Melano CC Vitamin C Brightening Essence
- Hada Labo Gokujyun Premium Hyaluronic Cream or Curel Intensive Moisture Face Cream
- Biore UV Aqua Rich Watery Essence or Canmake Mermaid Skin Gel UV
Evening Routine: Deep Repair & Hydration
- DHC Deep Cleansing Oil or Biore Makeup Remover Perfect Oil
- Senka Perfect Whip Cleansing Foam
- Hada Labo Gokujyun Premium Hyaluronic Acid Lotion (layer 3x)
- Melano CC Concentrated Brightening Mask or Lululun Precious Red Face Mask (2–3x weekly)
- Sana Nameraka Honpo Medicated Wrinkle Eye Cream White
- Melano CC Premium Vitamin C Brightening Essence or Cosme Decorte Liposome Advanced Repair Serum
- Hada Labo Gokujyun Premium Hyaluronic Cream, Curel Intensive Moisture Face Cream, or Elixir Retino Power Wrinkle Cream S
Weekly Intensive Treatments
Melano CC Concentrated Brightening Mask (Monday — vitamin C boost)
Lululun Precious Red Face Mask (Wednesday — anti-aging hydration)
Keana Nadeshiko Rice Pack (Friday — pore care)
Biore UV Athlizm Protect Essence (Saturday or Sunday — full-strength protection)
Hair Routine
- Shiseido Tsubaki Premium Moist & Repair Shampoo or YOLU Calm Night Repair Shampoo
- Shiseido Tsubaki Premium Moist & Repair Conditioner or YOLU Calm Night Repair Conditioner
- Shiseido Fino Premium Touch Hair Mask (weekly)
- Orbis Essence In Hair Milk or Ululis Premium Water Conc. Black Serum Hair Oil (leave-in)
Finding Your Perfect Match
For Oily, Acne-Prone Skin
Melano CC Deep Clear Enzyme Cleanser → Cezanne Skin Conditioner High Moist → Melano CC Medical Brightening Gel → Biore UV Aqua Rich Watery Essence
Weekly boost: Suisai Beauty Clear Gold Powder Wash, Melano CC Concentrated Brightening Mask
For Dry, Sensitive Skin
Cow Brand Mutenka Foaming Facial Wash or Minon Amino Moist Gentle Wash Whip → Hada Labo Gokujyun Premium Hyaluronic Acid Lotion (layered 3x) → Curel Intensive Moisture Face Cream → Canmake Mermaid Skin Gel UV
Weekly boost: Lululun Precious Red Face Mask, Keana Nadeshiko Rice Mask
For Dark Spots & Hyperpigmentation
Transino Clear Wash EX → Hada Labo Shirojyun Premium Whitening Lotion → Melano CC Premium Vitamin C Brightening Essence → Hada Labo Shirojyun Premium Whitening Cream → Biore UV Aqua Rich Watery Essence (daily)
Weekly boost: Melano CC Concentrated Brightening Mask 28-Sheet, Transino Medicated Brightening Clear Lotion
For Fine Lines & Loss of Firmness
Senka Perfect Whip Collagen In → Hada Labo Gokujyun Medicated Aging Care Lotion → Sana Nameraka Honpo Soy Milk Wrinkle Eye Cream N → Hada Labo Gokujyun Aging Care Medicated Wrinkle Cream → Elixir Retino Power Wrinkle Cream S (at night)
Weekly boost: Lululun Precious Red Face Mask, collagen supplements like Shiseido The Collagen Tablets
For Dull, Uneven Tone
Attenir Skin Clear Cleanse Oil → Sekkisei Brightening Essence Lotion → Melano CC Vitamin C Brightening Essence → Sekkisei Brightening Cream → Skin Aqua Tone Up UV Essence Lavender
Weekly boost: Melano CC Concentrated Brightening Mask, Saborino Morning Mask Vitamin C
For Damaged, Frizzy Hair
Shiseido Tsubaki Premium Moist Repair Shampoo → Shiseido Tsubaki Premium Moist & Repair Conditioner → Shiseido Fino Premium Touch Penetrating Essence Hair Oil
Weekly boost: Shiseido Fino Premium Touch Hair Mask, And Honey Deep Moist Hair Oil 3.0
For Bleached or Color-Treated Hair
And Honey Deep Moist Shampoo & Treatment Set → Shiseido Fino Premium Touch Hair Mask → Ululis Premium Water Conc. Black Serum Hair Oil (leave-in)
Every product in our catalog is sourced directly from Tokyo and represents the Japan domestic formula—not the export-market watered-down versions sold elsewhere. We verify batch dates to ensure maximum freshness. Your skincare works better when formulated and stored exactly as the Japanese manufacturers intended.
This guide is your map. Start with your skin concern, build a simple 4–5 step routine, add treatments once basics are locked in, and adjust based on results over 4–6 weeks.
Your skin will thank you.