TSUBAKI Premium EX Damage Care & Repair Shampoo 450ml

TSUBAKI Premium EX Damage Care & Repair Shampoo 450ml

$18.06
Sale price  $18.06 Regular price 
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TSUBAKI Premium EX Damage Care & Repair Shampoo 450ml

TSUBAKI Premium EX Damage Care & Repair Shampoo 450ml

$18.06
Sale price  $18.06 Regular price 
In stock
  • ✅ Ion EX tech repairs bleach & colour damage
  • ✅ Camellia Oil Force seals moisture & adds shine
  • ✅ Visible results from first wash
  • ✅ Smooths uneven, roughened hair cuticles
  • ✅ Floral camellia scent, salon-quality lather
  • ✅ Free from parabens — Japan-domestic formula

🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Fresh stock
🛍️ Same product sold in Japanese beauty stores

Description

TSUBAKI Premium EX Damage Care & Repair Shampoo is the black-bottle series from FineToday's TSUBAKI line, formulated specifically for heavily bleached, colour-treated, or chemically damaged hair. Where the original Moist & Repair shampoo handles everyday dryness, this Japan-domestic formula targets structural damage — delivering visible results from the very first wash.

The formula centres on Ion EX Repair Technology (イオンEX補修成分), a charged complex of lauryltrimonium chloride, hydroxyethylurea, soybean seed extract, green tea leaf extract, and sorbitol that seeks out the most damaged zones along each strand and fills them from the inside out, restoring a smooth, rounded cross-section. Camellia Oil Force — camellia seed oil, phytosteryl macadamiate, phytosteryl/octyldodecyl lauroyl glutamate, and squalane — then seals moisture and adds the deep, living shine that TSUBAKI is known for.

Floral camellia fragrance. Pairs directly with the TSUBAKI Premium EX Conditioner Treatment for full Ion EX repair benefit across every wash.

Key Ingredients

  • Camellia Seed Oil — deeply nourishes and restores living shine to dull, damaged strands
  • Ion EX Repair Complex — lauryltrimonium chloride + hydroxyethylurea complex fills structural damage within each hair shaft
  • Soybean Seed Extract — strengthens weakened hair and reduces breakage
  • Squalane — lightweight emollient that seals cuticle and locks in moisture
  • Hydrolyzed Conchiolin — pearl-derived protein that smooths the hair surface and enhances reflectivity

HOW TO USE

  1. Wet hair and scalp thoroughly.
  2. Dispense an appropriate amount and work into a rich lather across all hair.
  3. Rinse completely with lukewarm water.
  4. Follow immediately with the TSUBAKI Premium EX Conditioner Treatment for full Ion EX repair.
  5. Pro tip: use daily on colour-treated hair — the Ion EX complex is most effective with consistent use.

FAQ

How is Premium EX different from TSUBAKI Premium Moist & Repair?

Premium Moist & Repair targets everyday dryness and frizz. Premium EX uses Ion EX Repair Technology specifically designed for structurally damaged hair — bleached, chemically straightened, or heavily colour-treated strands that need deeper repair.

Will this weigh down fine or thin hair?

The formula is a rinse-off shampoo, so residue is minimal. Fine hair types may prefer to follow with a lighter conditioner or use the treatment only on mid-lengths and ends.

Can I use this every day?

Yes. The Ion EX complex is designed for daily use and builds cumulative repair effect over consistent washes.

Is this the Japan-domestic version?

Yes. This is the Japan-domestic formula sourced directly from Matsumotokiyoshi in Tokyo. TokyoShelf only carries products purchased from Japanese drugstores — never export editions or grey-market stock.

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