🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Delivery in 4-6 business days
Hada Labo Shirojyun Premium Whitening Lotion 170ml is a medicated brightening toner for skin affected by sun spots, post-acne marks, and UV-induced uneven tone. It is certified as a quasi-drug (医薬部外品) by Japan's Ministry of Health — a regulatory classification requiring clinical evidence of efficacy, which places it above standard cosmetic brightening toners. The active brightening ingredient is Tranexamic Acid, which blocks the melanin-production pathway triggered by UV exposure and inflammation.
How it works: Tranexamic Acid does not bleach or exfoliate skin. Instead it inhibits the communication between UV-stressed skin cells and the melanocytes that produce pigment — cutting off the signal before melanin forms. This is why Transino, Melano CC, and Hada Labo's whitening line all rely on it as a medicinal active: it targets cause, not symptom.
Shirojyun Premium vs standard Shirojyun: The standard Hada Labo Shirojyun (blue bottle) uses Arbutin as its brightening active — effective for surface brightening. This Premium version (dark blue bottle) replaces Arbutin with Tranexamic Acid, which is clinically stronger for melanin suppression and also calms inflammation that worsens pigmentation. If you have persistent spots that have not responded to standard brightening toners, this is the appropriate upgrade.
Known in Japan as 肌ラボ 白潤プレミアム 薬用浸透美白化粧水 170ml.