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Obagi X Vitalize Lift Cream 50g is a flagship firming moisturiser for mature skin with sagging, loss of elasticity, and structural firmness decline — relaunched September 2025 with upgraded Power Lift Technology EX using Togekirinsai, Mitsuishi Konbu, and Usubaonori marine extracts developed from Rohto Pharmaceutical's vascular regeneration research, alongside the existing elastin-targeting peptide complex.
How it works: Power Lift Technology EX targets the diversity of collagen synthesis cells in the dermis. Combined with elastin-specific peptides already in the Obagi X system, the renewed formula addresses both the collagen (volume) and elastin (rebound) components of structural firmness decline — which manifest together as the sagging and snap loss visible in mature skin.
Obagi X Vitalize Lift Cream vs standard anti-aging creams: Standard anti-aging creams target collagen stimulation and moisture. Obagi X adds elastin-specific targets alongside the September 2025 marine complex from vascular research — specifically designed for mature skin where elastin degradation and sagging are as prominent as dryness-related wrinkles.
Known in Japan as オバジX バイタライズ リフトクリーム 50g.