🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Fresh stock
🛍️ Same product sold in Japanese beauty stores
Description
Obagi X Vitalize Lift Cream is the renewed flagship firming moisturiser from the Obagi X line, relaunched in September 2025 with an upgraded Power Lift Technology EX — a new generation complex developed from Rohto Pharmaceutical's research into vascular regeneration and the relationship between blood vessel health and skin firmness. The formula targets the moisture-elasticity structure of the stratum corneum, delivering dense hydration alongside a form-retention film that keeps the cream taut against the contours of the face after application.
The Power Lift Technology EX builds on the previous generation with three new marine-botanical actives — Togekirinsai, Mitsuishi Konbu, and Usubaonori extracts — selected for their relationship to collagen synthesis cell diversity, which the brand's research identified as the structural foundation of youthful-looking firmness. These work alongside Peony Root Complex and Stem Build Complex, plus the full Obagi X elastin quartet: Elastgrow (tetrapeptide-5), Elastrich (gagome extract), Elastpro (asparagopsis armata extract), and Colaplus (hydrolyzed soy protein). Deep Target Delivery technology drives all actives into the deepest layers of the stratum corneum.
Texture is richly concentrated — melting on contact, lightweight after absorption — and suited to morning and evening use. Compatible with the Obagi-recommended Lift Tension Method application technique for enhanced contouring results.