IHADA Face Protect UV Milk SPF50+ PA++++ 30ml - fragrance-free sunscreen for sensitive allergy-prone skin

IHADA Medicated Face Protect UV Milk SPF50+ 30ml

$17.58
$17.58
Skip to product information
IHADA Face Protect UV Milk SPF50+ PA++++ 30ml - fragrance-free sunscreen for sensitive allergy-prone skin
IHADA Medicated Face Protect UV Milk SPF50+ 30ml
IHADA

IHADA Medicated Face Protect UV Milk SPF50+ 30ml

$17.58
$17.58
In stock
  • ✅ SPF50+ PA++++ medicated quasi-drug sunscreen
  • ✅ Tranexamic acid prevents dark spots under daily UV
  • ✅ Blocks blue light and PM2.5 particulates
  • ✅ Clear Beige tone-up finish — works as makeup base
  • ✅ Ultra-pure petrolatum seals moisture barrier all day
  • ✅ Free from fragrance, alcohol, parabens, and colorants

🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Fresh stock
🛍️ Same product sold in Japanese beauty stores

Description

IHADA Medicated Face Protect UV Milk is a tinted UV milk that works simultaneously as sunscreen, makeup base, and skin treatment for sensitive skin. The Clear Beige shade naturally blurs pores, uneven tone, dullness, and redness — leaving a dewy, natural-coverage finish that works over moisturiser and under makeup or alone. A Japan-domestic quasi-drug formula sold at Matsumotokiyoshi, rated @cosme Best New Sunscreen for the first half of 2024.

Tranexamic acid serves as the medicated brightening active, suppressing melanin production to prevent existing dark spots from deepening under daily UV exposure. The formula simultaneously blocks UVB and UVA, filters blue light, and creates a physical barrier against pollen, PM2.5 particulates, and environmental aggressors — six protection functions in one step. Ultra-pure petrolatum locks in the moisture barrier while the Balance Care Complex (witch hazel extract, theanine, trehalose, glycerin) actively controls sebum and prevents makeup breakdown through the day.

The formula is a two-layer liquid — shake well before each use for even colour and UV distribution. SPF50+ PA++++, water-resistant. Fragrance-free, alcohol-free, paraben-free. 30ml size is ideal for travel and daily carry, and priced well below comparable medicated UV bases from prestige brands.

Key Ingredients
  • Tranexamic Acid — medicated brightening active; inhibits melanin production to prevent dark spots forming under repeated sun exposure
  • Ultra-Pure Petrolatum — IHADA's high-refinement moisture barrier ingredient; protects skin against environmental dehydration throughout the day
  • Balance Care Complex — proprietary blend of witch hazel extract, theanine, trehalose, and glycerin that controls sebum and prevents makeup breakdown
  • UV Filters (ethylhexyl methoxycinnamate + phenylbenzimidazole sulfonic acid) — broad-spectrum UVB and UVA filters providing SPF50+ PA++++ protection with water resistance

HOW TO USE
  1. Shake the bottle well before each use — the formula is two-layer and must be mixed for consistent colour and UV performance.
  2. After toner and moisturiser, take an appropriate amount onto your palm.
  3. Apply evenly across the entire face, blending thoroughly for full UV protection.
  4. Can be worn alone for a no-makeup finish, or followed immediately with foundation or powder.
  5. Reapply after sweating, towelling, or swimming to maintain SPF performance.
  6. Pro tip: Apply slightly more than feels necessary — underapplication is the most common cause of reduced UV protection with any sunscreen.

FAQ

Why do I need to shake it before use?

This is a two-layer (bi-phase) formula. The colour pigments and UV filters are distributed across both layers. Without shaking, the product applies unevenly — you won't get consistent tone correction or reliable UV coverage.

Does the Clear Beige shade work on darker skin tones?

Clear Beige is a light-adapting tone-correction shade designed to diffuse redness and uneven tone rather than add heavy coverage. It performs well across a range of skin tones as a glow enhancer rather than a colour match, though it is formulated primarily for light to medium complexions.

Can I use this instead of a separate primer and sunscreen?

Yes. The formula is designed to function as a makeup base, sunscreen, and medicated skin treatment in one application. Many users in Japan use it as a complete final step after moisturiser, with no additional primer or separate SPF.

How is this different from the standard IHADA UV Milk vs other IHADA UV products?

The Face Protect UV Milk is the tinted tone-up version with the Clear Beige finish and Balance Care Complex for sebum control. IHADA also offers an untinted UV Powder version for reapplication over makeup. This milk version is the primary daily-use product.

Is this the Japan-domestic version?

Yes. This is the Japan-domestic quasi-drug formula (医薬部外品) sold at Matsumotokiyoshi and major Japanese drugstores — not an export or grey-market unit. TokyoShelf sources directly from Tokyo drugstores so the formula, labelling, and batch are identical to what is sold in Japan daily.

You may also like