Meishoku PlaceWhiter Medicated Whitening Eye Cream 30g

Meishoku PlaceWhiter Medicated Whitening Eye Cream 30g is a brightening eye cream for dark circles and dullness around the eye area caused by pigmentation and melanin accumulation — using Placenta Extract as the primary active alongside Collagen Tripeptide and Coix Seed Extract to address both the pigmentation that causes dark circles and the dryness that exacerbates fine lines in the delicate orbital zone. Certified as a quasi-drug (医薬部外品) under Japanese pharmaceutical standards.

• Placenta Extract — quasi-drug certified active with anti-inflammatory and brightening properties; supports cell turnover in the under-eye area
• Collagen Tripeptide — short-chain collagen peptide that provides moisture-binding support and improves the skin's firmness feel
• Coix Seed Extract (Job's Tears) — brightening botanical with a long history in Japanese skincare for improving skin clarity
• Vitamin E Derivative — antioxidant that protects the delicate orbital skin against oxidative damage
• Rich cream texture — formulated for the under-eye zone; comfortable on thin periorbital skin
• 30g — larger than most eye creams; approximately 3–4 months of daily twice-use

How it works: Dark circles have three distinct causes: vascular (reddish-blue shadows from blood vessels showing through thin skin), structural (shadows from sunken under-eye hollows), and pigmentary (brownish melanin accumulation from UV and inflammation). This cream addresses the pigmentary type — Placenta Extract supports cell turnover to clear melanin-laden cells while the anti-inflammatory actives reduce the UV and environmental triggers that generate new pigmentation. For vascular or structural dark circles, skincare alone is less effective.

PlaceWhiter Eye Cream vs Sana Nameraka Honpo White Eye Cream for dark circles: Both target brightening around the eye area. PlaceWhiter uses Placenta Extract as the primary quasi-drug active — a well-established brightening active in Japanese pharmaceutical skincare. Sana Nameraka White uses Niacinamide as its medicated brightening active — more targeted for melanin suppression. For pigmentation-type dark circles where melanin is the primary cause, Niacinamide (Sana) is the more direct active. For general dullness and tired appearance, Placenta Extract (PlaceWhiter) is the more traditional approach.

Known in Japan as プラセホワイター 薬用美白アイクリーム 30g.