Ichikami The Premium Silky Smooth Shampoo 480ml

Ichikami THE PREMIUM Extra Damage Care Shampoo Silky Smooth 480ml is a premium repair shampoo for heat-damaged, dry, and tangle-prone hair — using Rice Bran Fermented Beauty Serum to penetrate hollow, heat-damaged hair fibres and repair them from within during washing. The Silky Smooth variant targets smoothness, detangling, and frizz reduction specifically in hair damaged by straighteners, curling irons, and blow-drying.

• Rice Bran Fermented Beauty Serum — concentrated fermented complex that penetrates hollow heat-damaged fibre to restore moisture and structure from within
• Heat Repair Coat (γ-Docosalactone) — heat-activated ingredient that seals and bonds cuticles with each blow-dry cycle after washing
• Rice Bran Extract and Rice Germ Oil — Japanese rice beauty actives that improve slip, reduce frictional damage, and add natural shine
• Smooth glide from root to tip after first use — the fermented serum fills hollow sections that cause snapping and rough texture
• 480ml pump — pairs with the Silky Smooth Conditioner; the shampoo and conditioner share the same Heat Repair Coat technology

How it works: Heat styling creates hollow sections in hair fibres where protein and moisture have been evaporated. Rice Bran Fermented Beauty Serum contains concentrated fermented actives small enough to enter these hollow areas during the wash step, filling and re-bonding the internal structure. γ-Docosalactone then activates when blow-dryer heat is applied after washing, sealing the cuticle over the repaired fibre — creating a repair that compounds with each wash-and-dry cycle.

Silky Smooth vs Shiny Moist in the Ichikami THE PREMIUM line: Silky Smooth targets smoothness, detangling, and frizz from heat damage. Shiny Moist targets deep moisture restoration for hair that is dry and unable to hold moisture after heat styling. If your main heat-damage symptom is rough texture and tangles, use Silky Smooth. If your hair feels perpetually dry and lacks lustre despite conditioning, use Shiny Moist.

Known in Japan as いち髪 THE PREMIUM エクストラダメージケアシャンプー（シルキースムース）480ml.