ULULIS Premium Water Conc. Black Serum Shampoo 340ml

ULULIS Premium Water Conc. Black Serum Shampoo 340ml

$20.49
$20.49
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ULULIS Premium Water Conc. Black Serum Shampoo 340ml
ULULIS Premium Water Conc. Black Serum Shampoo 340ml
ululis

ULULIS Premium Water Conc. Black Serum Shampoo 340ml

$20.49
$20.49
In stock
  • ✅ 95%+ moisture & repair active composition
  • ✅ Tosurea + PDRN for inner-cortex repair
  • ✅ 10x concentrated Collagen & Keratin Water
  • ✅ Black Diamond Truffle for deep conditioning
  • ✅ Fine lather, clean rinse, no residue
  • ✅ Free from sulfates, parabens, mineral oil

🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Fresh stock
🛍️ Same product sold in Japanese beauty stores

Description

ULULIS Premium Water Conc. Black Serum Shampoo is a next-generation wash-off treatment shampoo for hair that is dry, damaged, colour-treated, or prone to frizz. Formulated with over 95% moisture and repair actives, it cleanses gently while actively working to rebuild the hair from the inside out. Available at Matsumotokiyoshi and across Japan's domestic pharmacy network, this is the salon-level upgrade the ululis line has been working toward.

The formula centres on Tosurea and PDRN — a pair of next-generation repair actives that penetrate to the hair's inner cortex to rebuild structural integrity, not just coat the surface. These are paired with Collagen Water and Hydrolysed Keratin Water, each concentrated 10× higher than the standard ululis lineup, plus Black Serum Water Complex (fermented black rice, black soy peptide, black pearl protein) and Black Diamond Truffle Extract for added moisture resilience.

The lather is fine and dense, the rinse clean with no residue. Hair feels noticeably softer after the first wash, with frizz visibly reduced post-blowdry. The scent is a warm floral — present during washing and light on dry hair. Pairs naturally with the matching ululis Premium Black Serum Treatment and Hair Oil for a full repair routine.

Key Ingredients
  • Tosurea (Ammonium Diaminoethyl Thiosuccinate) — next-generation repair active that bonds directly to damaged areas inside the hair shaft to rebuild structural integrity
  • PDRN (DNA-Na) — precision moisture-binding ingredient that restores cellular-level hydration within the cortex
  • Soluble Collagen Water (10× concentrated) — wraps each strand in a moisture film to lock in repair actives post-wash
  • Hydrolysed Keratin Water (10× concentrated) — fills micro-gaps along the cuticle for smoother texture and reduced breakage
  • Black Serum Water Complex — fermented black rice, black soy peptide, and black pearl protein that reinforce hair against daily heat and friction damage

HOW TO USE
  1. Thoroughly wet hair and scalp with warm water.
  2. Dispense 2–3 pumps into your palm and lather between hands before applying.
  3. Work lather through scalp first using gentle massaging motions, then through mid-lengths and ends.
  4. Leave on for 1–2 minutes to allow repair actives to penetrate, then rinse thoroughly.
  5. Follow with the ululis Premium Black Serum Treatment for full repair results.
  6. Pro tip: On heavily damaged hair, extend the lather dwell time to 2–3 minutes before rinsing — the actives continue working while the foam sits.

FAQ

Is this shampoo suitable for colour-treated or bleached hair?

Yes — it was developed specifically for hair that has undergone chemical processing. Tosurea and PDRN target the inner cortex where colour and bleach damage occurs most. The formula is also free from sulfates, which helps slow colour fade by reducing cuticle disruption.

How does this differ from the standard ululis Water Conc. Shampoo?

The standard ululis line is formulated with 90%+ hydration components and is excellent for everyday moisture maintenance. The Premium Black Serum steps up to 95%+ moisture-repair composition and adds Tosurea, PDRN, Exosome, and 10× higher Collagen and Keratin Water concentration. If your hair has visible damage or structural changes, the Premium formula is the more targeted choice.

Will it weigh down fine hair or leave residue?

No. The formula is water-based and rinses clean without heaviness. The lather is fine and dense rather than thick and creamy, making it suitable for fine to medium hair. Reviewers on @cosme and LIPS consistently note a light, non-sticky finish post-rinse.

Can I use this shampoo daily?

Yes. The gentle, sulfate-free cleansing base is designed for daily use without stripping the scalp. Pairing it daily with the matching treatment will deliver progressive repair results over time.

Is this the Japan-domestic version?

Yes. This is the Japan-domestic formula sold at Matsumotokiyoshi and other Japanese pharmacies — not an export reformulation or parallel import. TokyoShelf sources directly from Japan's domestic retail network, so the formula, freshness, and packaging are exactly what Japanese consumers purchase in-store.

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