Reihaku Hatomugi Moisturizing Facial Cleanser 170g

Reihaku Hatomugi Moisturizing Facial Cleanser 170g is a gentle daily foam cleanser for dry and normal skin built around Hatomugi (Coix Seed) Extract — the same traditional Japanese botanical anti-inflammatory used in Naturie Hatomugi toner, providing post-wash hydration and skin-balancing alongside basic cleansing. It is the cleanser complement to the Naturie Hatomugi skincare range.

• Hatomugi (Coix Seed) Extract — calms inflammation, regulates skin cell turnover, and maintains post-wash hydration balance
• Mild surfactant base — removes daily sebum and light makeup without stripping the skin's natural lipid layer
• Hydration-maintaining formula — designed to leave skin feeling comfortable and balanced rather than tight after washing
• Free from harsh surfactants — suitable for daily use on dry and sensitive-leaning skin
• 170g — generous tube size for a facial cleanser; approximately 3–4 months of daily use

How it works: Hatomugi Extract's Coixenolide content regulates keratinocyte proliferation — supporting the natural cell turnover that keeps the skin surface smooth and pores clear, while its anti-inflammatory properties prevent the low-grade irritation that standard cleansers commonly cause on dry or reactive skin. Applied at the cleansing step, Hatomugi conditions the skin during washing rather than only depositing benefits post-rinse.

Pairing with Naturie Hatomugi Skin Conditioner: This cleanser and the Naturie Hatomugi 500ml toner form a complete Hatomugi botanical skincare duo — both centred on the same Coix Seed active for consistent botanical conditioning across the cleansing and toning steps. For oily skin, use the cleanser with the toner and skip separate moisturiser. For dry skin, add the Hada Labo Gokujyun cream on top of the toner step.

Known in Japan as 麗白 ハトムギ 洗顔フォーム 170g.