Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist 480ml

Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist 480ml

$17.31
$17.31
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Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist 480ml
Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist 480ml
ichikami

Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist 480ml

$17.31
$17.31
In stock
  • ✅ Restores moisture to perpetually dry heat-damaged hair
  • ✅ Sake lees fermented serum — traditional Japanese moisture actives
  • ✅ Heat Repair Coat locks moisture in with each blow-dry
  • ✅ Soft dense foam that cleans without roughing cuticles
  • ✅ Yaezakura natural cherry blossom fragrance
  • ✅ Free from sulfates, silicones, and synthetic dyes

🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Fresh stock
🛍️ Same product sold in Japanese beauty stores

Description

Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist is a moisture-focused premium shampoo for hair that is dry, brittle, and struggling to hold moisture after heat styling. Where the Silky Smooth variant targets smoothness and detangling, Shiny Moist is formulated for hair that feels perpetually dry no matter how often it is conditioned — the moisture simply does not stay. Sold at Matsumotokiyoshi and available only in Japan-domestic format.

The key distinction in this variant is the Sake Lees Extract in the Rice Bran Fermented Beauty Serum complex — a Japanese fermented ingredient that helps restore moisture balance inside damaged hair fibre. Paired with the Heat Repair Coat (γ-docosal actone), the formula uses blow-dryer heat to lock moisture in and seal the cuticle after every wash cycle, breaking the pattern of dryness that returns by the next morning.

Non-silicone and sulfate-free with amino acid and betaine cleansers. Fragranced with natural yaezakura (double-bloom cherry blossom) sakura essence. Pairs with the Shiny Moist Treatment for full system care.

Key Ingredients
  • Rice Bran Fermented Beauty Serum with Sake Lees Extract — fermented complex with sake lees that fills and repairs moisture-depleted hair fibre
  • Heat Repair Coat (γ-Docosal actone) — blow-dryer-activated ingredient that seals the cuticle and locks in moisture after every wash
  • Rice Bran Extract & Rice Germ Oil — Japanese botanical extracts that add shine, improve slip, and reduce frizz
  • Tea Seed Oil (Camellia Sinensis) — lightweight conditioning oil that smooths and softens each strand

HOW TO USE
  1. Wet hair thoroughly and apply to scalp.
  2. Massage gently into a soft foam — avoid scrubbing to protect already-fragile cuticles.
  3. Rinse completely, then follow with THE PREMIUM Shiny Moist Treatment.
  4. Pro tip: blow-dry after treatment to activate the Heat Repair Coat — this is when moisture is actively sealed inside the cuticle.

FAQ

How is Shiny Moist different from Silky Smooth?

Both use the same Heat Repair Coat technology, but the Fermented Beauty Serum formulas differ. Silky Smooth uses lotus seed fermented extract for smoothness and detangling. Shiny Moist uses sake lees extract for moisture restoration and shine. Choose Shiny Moist if dryness and brittleness are your main concern; choose Silky Smooth if tangles and roughness are the issue.

Is this good for colour-treated hair?

Yes. The amino acid and betaine surfactants are gentle enough for colour-treated and chemically processed hair. The moisturising formula also helps counteract the dryness that comes with colouring.

Does the scent linger after drying?

The yaezakura sakura fragrance is soft and not overpowering — reviewers describe it as a light floral that fades to a subtle warmth after blow-drying.

Is this the Japan-domestic version?

Yes. This is the Japan-domestic formula sourced directly from Matsumotokiyoshi in Tokyo — the same version sold at Japanese drugstores, not an export or reformulated variant.

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