Ichikami The Premium Shiny Moist Shampoo 480ml - glossy moisture Japanese shampoo for dull hair

Ichikami The Premium Shiny Moist Shampoo 480ml

$19.25
$19.25 $21.61
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Ichikami The Premium Shiny Moist Shampoo 480ml - glossy moisture Japanese shampoo for dull hair
Ichikami The Premium Shiny Moist Shampoo 480ml
ichikami

Ichikami The Premium Shiny Moist Shampoo 480ml

$19.25
$19.25 $21.61
In stock
  • ✅ Restores moisture to perpetually dry heat-damaged hair
  • ✅ Sake lees fermented serum — traditional Japanese moisture actives
  • ✅ Heat Repair Coat locks moisture in with each blow-dry
  • ✅ Soft dense foam that cleans without roughing cuticles
  • ✅ Yaezakura natural cherry blossom fragrance
  • ✅ Free from sulfates, silicones, and synthetic dyes

🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Delivery in 4-6 business days

Description

Ichikami THE PREMIUM Extra Damage Care Shampoo Shiny Moist 480ml is a moisture-restoring shampoo for heat-damaged hair that feels perpetually dry and unable to hold moisture after styling — using Rice Bran Fermented Beauty Serum with Sake Lees Extract, a traditional Japanese moisture active that works alongside fermented rice to fill the moisture-depleted hollow sections created by heat. The Shiny Moist variant specifically targets dry-to-touch texture rather than tangling or frizz.

  • Rice Bran Fermented Beauty Serum with Sake Lees Extract — fermented Japanese actives that fill and repair moisture-depleted hollow fibre from within
  • Heat Repair Coat (γ-Docosalactone) — activated by blow-dry heat after washing to seal repaired sections with each drying cycle
  • Rice Bran Extract and Rice Germ Oil — traditional Japanese hair actives for shine and surface smoothness
  • Soft dense foam — gentle on fragile heat-damaged cuticles that can be roughened by vigorous lathering
  • 480ml — pairs with the Shiny Moist Conditioner; the paired system targets moisture from both wash and conditioning steps

How it works: Sake Lees (酒粕) is the fermentation byproduct of Japanese rice wine production and has been used in Japanese skincare and hair care for centuries. Its fermented amino acid and organic acid content has high affinity for damaged hair fibre — specifically for the moisture-depleted zones where protein has been lost. Combined with Rice Bran Fermented Serum, the two fermented actives address both structural (protein) and moisture deficits in heat-damaged hair.

Shiny Moist vs Silky Smooth in the THE PREMIUM line: Shiny Moist is for hair that is perpetually dry and loses moisture quickly — feels rough by the next day despite conditioning. Silky Smooth is for hair that is rough and tangled rather than specifically dry — the primary problem is surface texture and detangling. If your heat damage primarily manifests as dryness and lack of lustre, choose Shiny Moist. If it manifests as frizz, tangles, and rough feel, choose Silky Smooth.

Known in Japan as いち髪 THE PREMIUM エクストラダメージケアシャンプー（シャイニーモイスト）480ml.

Key Ingredients
  • Rice Bran Fermented Beauty Serum with Sake Lees Extract — fermented complex with sake lees that fills and repairs moisture-depleted hair fibre
  • Heat Repair Coat (γ-Docosal actone) — blow-dryer-activated ingredient that seals the cuticle and locks in moisture after every wash
  • Rice Bran Extract & Rice Germ Oil — Japanese botanical extracts that add shine, improve slip, and reduce frizz
  • Tea Seed Oil (Camellia Sinensis) — lightweight conditioning oil that smooths and softens each strand

HOW TO USE
  1. Wet hair thoroughly and apply to scalp.
  2. Massage gently into a soft foam — avoid scrubbing to protect already-fragile cuticles.
  3. Rinse completely, then follow with THE PREMIUM Shiny Moist Treatment.
  4. Pro tip: blow-dry after treatment to activate the Heat Repair Coat — this is when moisture is actively sealed inside the cuticle.

FAQ

How is Shiny Moist different from Silky Smooth?

Both use the same Heat Repair Coat technology, but the Fermented Beauty Serum formulas differ. Silky Smooth uses lotus seed fermented extract for smoothness and detangling. Shiny Moist uses sake lees extract for moisture restoration and shine. Choose Shiny Moist if dryness and brittleness are your main concern; choose Silky Smooth if tangles and roughness are the issue.

Is this good for colour-treated hair?

Yes. The amino acid and betaine surfactants are gentle enough for colour-treated and chemically processed hair. The moisturising formula also helps counteract the dryness that comes with colouring.

Does the scent linger after drying?

The yaezakura sakura fragrance is soft and not overpowering — reviewers describe it as a light floral that fades to a subtle warmth after blow-drying.

Is this the Japan-domestic version?

Yes. This is the Japan-domestic formula sourced directly from Matsumotokiyoshi in Tokyo — the same version sold at Japanese drugstores, not an export or reformulated variant.

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