Fino Premium Touch Penetrating Essence Hair Mask 230g - salon-quality deep repair mask for damaged hair

Fino Premium Touch Hair Mask 230g

$12.97
Sale price  $12.97 Regular price  $15.33
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Fino Premium Touch Penetrating Essence Hair Mask 230g - salon-quality deep repair mask for damaged hair

Fino Premium Touch Hair Mask 230g

$12.97
Sale price  $12.97 Regular price  $15.33
In stock

The intensive salon-grade repair treatment for severely damaged and chemically treated hair.

Rejuvenates dry and damaged hair with 7 types of beauty essences
Penetrates the hair core to repair structural damage from heat and dye
Locks in moisture for a smooth, glossy "Angel Ring" shine
Strengthens hair strands to prevent split ends and breakage
Non-greasy formula that leaves hair bouncy and manageable

🛡️ 100% Authentic – Japan domestic version
🚚 Ships from Tokyo
✨ Delivery in 4-6 business days

Description

Fino Premium Touch Hair Mask 230g is a weekly rinse-off treatment for severely damaged, bleached, and heat-styled hair that needs structural repair rather than surface conditioning — using Royal Jelly EX to penetrate the hair cortex and restore the internal lipid bonds that break down during chemical processing and repeated heat tool use. It is Japan's best-selling hair mask by volume and holds a top ranking in Japanese beauty awards for multiple consecutive years.

  • Royal Jelly EX — amino acid-rich extract that penetrates the hair cortex to restore internal moisture-binding and lipid structure
  • Trehalose and Sorbitol — natural humectants that prevent moisture loss during heat styling after treatment
  • PCA (Pyrrolidone Carboxylic Acid) — bonds to and tightens the hair cuticle for a sealed, smooth surface
  • No wait time required — rinse immediately for everyday use, or leave 1–3 minutes for intensive repair
  • 230g — a coin-sized amount covers mid-lengths to ends of shoulder-length hair; approximately 3–4 months' supply
  • Light fragrance — check if fragrance sensitivity is a concern; a fragrance-free alternative is not available in this line

How it works: Bleaching and colouring disrupt the CMC (Cell Membrane Complex) — the lipid layer between hair cells that holds moisture in and keeps the cuticle sealed. Royal Jelly EX delivers amino acids that fill CMC gaps from within while PCA closes the cuticle from outside, creating a two-direction repair that conditioners cannot replicate because they work only on the surface. The result is hair that feels lighter, silkier, and less prone to tangles rather than simply coated.

Fino vs Tsubaki Premium Repair Mask: Both are Japan's top-selling weekly masks. Fino uses Royal Jelly EX as the primary repair active with a focus on internal cortex repair, giving a lighter finish. Tsubaki uses Pearl Protein alongside Camellia Oil for both internal and surface repair, giving a heavier, more intensely glossy result. For fine hair, Fino is the safer choice; for coarse or heavily bleached hair, Tsubaki delivers a richer feel.

Known in Japan as フィーノ プレミアムタッチ 浸透美容液ヘアマスク 230g.

Key Ingredients

  • Royal Jelly EX: A nutrient-dense extract that provides essential amino acids and vitamins for deep repair.
  • Trehalose & Sorbitol: Natural moisture-binding agents that prevent hair from drying out during heat styling.
  • PCA: A high-tech bonding agent that tightens the hair cuticle for a mirror-like shine.
  • Squalane: A lightweight emollient that adds elasticity and prevents split ends.

HOW TO USE

  1. After shampooing, squeeze out excess water from your hair.
  2. Apply a coin-sized amount (about 2 teaspoons for long hair) from the mid-lengths to the ends.
  3. Massage thoroughly into the hair; there is no need to wait for long periods—it works instantly.
  4. Rinse thoroughly with lukewarm water.

Pro Tip: For extremely damaged hair, apply the mask, wrap your hair in a warm towel for 5 minutes, then rinse for a deep-steam effect.

FAQ

How often should I use this mask?
For best results, use it 1–2 times a week. Because the formula is highly concentrated, using it every day is not necessary to maintain its repairing effects.

Can I use this on fine hair?
Yes, but ensure you only apply it from the ears down. Focus on the ends where the damage is most prevalent to avoid weighing down your roots.

Is it safe for color-treated hair?
Absolutely. By sealing the hair cuticle, Fino helps to "lock" your color in and prevents it from fading due to environmental exposure.

What is the difference between Fino and Tsubaki masks?
Fino is focused on intensive structural repair for damaged hair, while Tsubaki is focused on instant shine and hydration for dry hair.

How do I know if my Fino Hair Mask is real or fake?
Authentic Fino from Tokyo Shelf has a thick, custard-like consistency and a sophisticated floral fragrance. Fake versions are often watery, smell like cheap soap, or have poor-quality printing on the jar lid.

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