{"product_id":"yolu-calm-night-repair-shampoo-440ml","title":"YOLU Calm Night Repair Shampoo 440ml","description":"\u003cp\u003eThe YOLU Calm Night Repair Shampoo 440ml is a Japanese premium restorative treatment, created for those who struggle with dry, frizzy, or unmanageable hair in the morning. While standard shampoos only focus on cleaning, YOLU (meaning \"Night\" in Japanese) is designed around the concept of \"Night Care.\" It coats each strand with a moisture-rich film that mimics a silk nightcap, preventing the friction between your hair and pillow that causes breakage. Sourced \u003cb\u003efreshly from Tokyo pharmacies\u003c\/b\u003e, this authentic version utilizes a specialized \"Night Repair\" technology to ensure you wake up with hair that is smooth, hydrated, and ready to style.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePerfect for:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTaming frizzy, dry, or \"spreading\" hair that is difficult to manage in the morning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtecting hair from the mechanical damage and moisture loss during sleep.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThose with a dry or sensitive scalp who need a gentle, silicone-free cleanse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAchieving a sleek, \"calm\" hair look without the need for heavy styling oils.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhy it’s popular in Japan:\u003c\/b\u003e A viral sensation that quickly reached the \u003cb\u003e#1 spot on @cosme\u003c\/b\u003e and Rakuten, YOLU has revolutionized the Japanese hair care market. It is currently viral for its \"Sleep Aesthetics,\" focusing on the science of how hair recovers during the night. In Tokyo, it is highly valued for its signature \u003cb\u003eNeroli and Peony\u003c\/b\u003e scent, which is specifically designed to promote relaxation and a deeper sense of well-being before bed.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat you will notice after using:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA significant reduction in morning \"bedhead\" and friction-related frizz.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair feels remarkably soft and \"supple\" rather than stiff or coated.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe scalp feels refreshed and hydrated without any oily residue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA lingering, premium floral fragrance that aids in a restful evening ritual.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat makes it different from others:\u003c\/b\u003e Unlike many restorative shampoos that rely on heavy silicones to create artificial smoothness, \u003cb\u003eYOLU Calm Night Repair\u003c\/b\u003e is \u003cb\u003esilicone-free\u003c\/b\u003e. It uses a blend of \u003cb\u003eNight Keratin\u003c\/b\u003e and \u003cb\u003eSilk Tree Bark Extract\u003c\/b\u003e to repair the hair from the inside out. This approach ensures that the hair remains lightweight and voluminous while still being intensely moisturized. The beautiful, aesthetic bottle design is also a staple in modern Tokyo bathrooms, reflecting its status as a \"lifestyle\" beauty product.\u003c\/p\u003e","brand":"Yolu","offers":[{"title":"Default Title","offer_id":47325937467645,"sku":null,"price":21.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7556\/8893\/files\/yolu-calm-night-repair-shampoo-440ml.png?v=1781786967","url":"https:\/\/tokyoshelf.com\/products\/yolu-calm-night-repair-shampoo-440ml","provider":"Tokyo Shelf","version":"1.0","type":"link"}