{"product_id":"ululis-premium-water-conc-black-serum-shampoo-340ml","title":"ULULIS Premium Water Conc. Black Serum Shampoo 340ml","description":"\u003cp\u003e\u003cstrong\u003eULULIS Premium Water Conc. Black Serum Shampoo\u003c\/strong\u003e is a next-generation wash-off treatment shampoo for hair that is dry, damaged, colour-treated, or prone to frizz. Formulated with over 95% moisture and repair actives, it cleanses gently while actively working to rebuild the hair from the inside out. Available at Matsumotokiyoshi and across Japan's domestic pharmacy network, this is the salon-level upgrade the ululis line has been working toward.\u003c\/p\u003e\u003cp\u003eThe formula centres on \u003cstrong\u003eTosurea and PDRN\u003c\/strong\u003e — a pair of next-generation repair actives that penetrate to the hair's inner cortex to rebuild structural integrity, not just coat the surface. These are paired with Collagen Water and Hydrolysed Keratin Water, each concentrated 10× higher than the standard ululis lineup, plus Black Serum Water Complex (fermented black rice, black soy peptide, black pearl protein) and Black Diamond Truffle Extract for added moisture resilience.\u003c\/p\u003e\u003cp\u003eThe lather is fine and dense, the rinse clean with no residue. Hair feels noticeably softer after the first wash, with frizz visibly reduced post-blowdry. The scent is a warm floral — present during washing and light on dry hair. Pairs naturally with the matching ululis Premium Black Serum Treatment and Hair Oil for a full repair routine.\u003c\/p\u003e","brand":"ululis","offers":[{"title":"Default Title","offer_id":47656588083453,"sku":null,"price":20.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7556\/8893\/files\/IMG-1277.png?v=1780998038","url":"https:\/\/tokyoshelf.com\/products\/ululis-premium-water-conc-black-serum-shampoo-340ml","provider":"Tokyo Shelf","version":"1.0","type":"link"}