{"product_id":"obagi-x-vitalize-lift-cream-50g","title":"Obagi X Vitalize Lift Cream 50g","description":"\u003cp\u003e\u003cstrong\u003eObagi X Vitalize Lift Cream\u003c\/strong\u003e is the renewed flagship firming moisturiser from the Obagi X line, relaunched in September 2025 with an upgraded Power Lift Technology EX — a new generation complex developed from Rohto Pharmaceutical's research into vascular regeneration and the relationship between blood vessel health and skin firmness. The formula targets the moisture-elasticity structure of the stratum corneum, delivering dense hydration alongside a form-retention film that keeps the cream taut against the contours of the face after application.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003ePower Lift Technology EX\u003c\/strong\u003e builds on the previous generation with three new marine-botanical actives — Togekirinsai, Mitsuishi Konbu, and Usubaonori extracts — selected for their relationship to collagen synthesis cell diversity, which the brand's research identified as the structural foundation of youthful-looking firmness. These work alongside Peony Root Complex and Stem Build Complex, plus the full Obagi X elastin quartet: Elastgrow (tetrapeptide-5), Elastrich (gagome extract), Elastpro (asparagopsis armata extract), and Colaplus (hydrolyzed soy protein). Deep Target Delivery technology drives all actives into the deepest layers of the stratum corneum.\u003c\/p\u003e\u003cp\u003eTexture is richly concentrated — melting on contact, lightweight after absorption — and suited to morning and evening use. Compatible with the Obagi-recommended Lift Tension Method application technique for enhanced contouring results.\u003c\/p\u003e","brand":"Obagi","offers":[{"title":"Default Title","offer_id":47705389498621,"sku":null,"price":57.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7556\/8893\/files\/obagi-x-vitalize-lift-cream-50g.webp?v=1781779766","url":"https:\/\/tokyoshelf.com\/products\/obagi-x-vitalize-lift-cream-50g","provider":"Tokyo Shelf","version":"1.0","type":"link"}