{"product_id":"ihada-medicated-milk-cleanser-140ml","title":"IHADA Medicated Milk Cleanser 140ml","description":"\u003cp\u003e\u003cstrong\u003eIHADA Medicated Milk Cleanser\u003c\/strong\u003e is a no-foam, no-rinse-required milk cleanser for sensitive skin that cannot tolerate the stripping effect of conventional face washes. A pump-dispenser milky liquid, it is applied to dry or damp skin without lathering, massaged gently in circular motions, and rinsed off — removing makeup, excess sebum, pore-clogging residue, and the environmental debris that accumulates through the day without disturbing the skin's acid mantle. A Japan-domestic quasi-drug (医薬部外品) formula sold at Matsumotokiyoshi, it is gentle enough for twice-daily use and replaces both cleanser and makeup remover in a single step.\u003c\/p\u003e\u003cp\u003eThe single medicated active is \u003cstrong\u003edipotassium glycyrrhizate\u003c\/strong\u003e, which prevents the minor inflammation that commonly results from daily cleansing friction on reactive skin. Ultra-pure petrolatum is retained even after rinsing, leaving a protective film that keeps the barrier intact immediately after washing — unlike most cleansers, which strip away barrier lipids along with dirt and require immediate re-application of moisturiser to compensate. The formula is effective enough to lift everyday makeup including tinted moisturisers and light BB cream, though waterproof or heavy eye makeup should be removed first with a dedicated remover.\u003c\/p\u003e\u003cp\u003eThe 140ml pump bottle delivers an accurate two-pump dose and minimises contamination between uses. A refill (120ml) is sold separately in Japan for reduced packaging. The cleanser is part of the core IHADA skincare lineup and pairs directly with the IHADA Medicated Lotion, Emulsion, and Balm as the first step in the complete barrier-first routine.\u003c\/p\u003e","brand":"IHADA","offers":[{"title":"Default Title","offer_id":47708802908413,"sku":null,"price":18.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7556\/8893\/files\/ihada-medicated-milk-cleanser-140ml.webp?v=1781778854","url":"https:\/\/tokyoshelf.com\/products\/ihada-medicated-milk-cleanser-140ml","provider":"Tokyo Shelf","version":"1.0","type":"link"}