{"product_id":"ihada-face-protect-uv-milk-spf50-30ml","title":"IHADA Medicated Face Protect UV Milk SPF50+ 30ml","description":"\u003cp\u003e\u003cstrong\u003eIHADA Medicated Face Protect UV Milk\u003c\/strong\u003e is a tinted UV milk that works simultaneously as sunscreen, makeup base, and skin treatment for sensitive skin. The Clear Beige shade naturally blurs pores, uneven tone, dullness, and redness — leaving a dewy, natural-coverage finish that works over moisturiser and under makeup or alone. A Japan-domestic quasi-drug formula sold at Matsumotokiyoshi, rated @cosme Best New Sunscreen for the first half of 2024.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTranexamic acid\u003c\/strong\u003e serves as the medicated brightening active, suppressing melanin production to prevent existing dark spots from deepening under daily UV exposure. The formula simultaneously blocks UVB and UVA, filters blue light, and creates a physical barrier against pollen, PM2.5 particulates, and environmental aggressors — six protection functions in one step. Ultra-pure petrolatum locks in the moisture barrier while the Balance Care Complex (witch hazel extract, theanine, trehalose, glycerin) actively controls sebum and prevents makeup breakdown through the day.\u003c\/p\u003e\u003cp\u003eThe formula is a two-layer liquid — shake well before each use for even colour and UV distribution. SPF50+ PA++++, water-resistant. Fragrance-free, alcohol-free, paraben-free. 30ml size is ideal for travel and daily carry, and priced well below comparable medicated UV bases from prestige brands.\u003c\/p\u003e","brand":"IHADA","offers":[{"title":"Default Title","offer_id":47708802646269,"sku":null,"price":17.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7556\/8893\/files\/ihada-face-protect-uv-milk-spf50-30ml.webp?v=1781778892","url":"https:\/\/tokyoshelf.com\/products\/ihada-face-protect-uv-milk-spf50-30ml","provider":"Tokyo Shelf","version":"1.0","type":"link"}